Alexander is responsible for the membership, marketing and business intelligence activities at A3. As a member of A3’s senior leadership team, he helps steer the strategy of the association and liaise with their A3 Board of Directors, A3 Robotics Technology Strategy Board (TSB) and A3 Vision TSB. He travels to industry events around the world to give engaging presentations to a wide variety of audiences on the benefits of automation, machine/computer vision, robotics, motion control and AI.

A3 is the leading global trade association for the automation industry. They have four technology sectors: Robotics, Vision & Imaging, Motion Control & Motors and Artificial Intelligence. Through its trade shows, conferences, networking events, market statistics, webinars, standards and other activities, they promote automation companies, technologies and ideas that transform the way business is done. Founding in 1974 as a robotics association, they have become the trusted resource for companies looking for valuable education and information on how to successfully automate. A3 currently represents over 1,100 companies involved in automation from more than 34 nations.